Privacy Policy
Effective Date: January 16, 2026
UP Lending (“we,” “our,” or “us”) is committed to protecting your privacy and safeguarding the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit uplending.ca or engage with our services.
Information We Collect
We may collect personal information that you voluntarily provide, including but not limited to:
Full name
Email address
Phone number
Mailing address
Financial and mortgage-related information
Information submitted through contact forms, consultations, or applications
We may also collect limited non-personal information automatically, such as:
Browser type
Device information
Pages visited
IP address
This information is used to improve website performance and user experience.
How We Use Your Information
We use your information to:
Provide mortgage, refinancing, and lending services
Respond to inquiries and schedule consultations
Assess mortgage eligibility and financing options
Communicate updates, requests, or relevant information
Improve our website, services, and client experience
Comply with legal and regulatory requirements
We do not sell your personal information.
Sharing of Information
Your information may be shared only when necessary and in accordance with applicable laws, including with:
Lenders and financial institutions
Realtors, accountants, and financial planners (with your consent)
Service providers assisting with business operations
Regulatory or legal authorities when required
All third parties are expected to maintain confidentiality and protect your information.
Data Security
We take reasonable administrative, technical, and physical measures to protect your personal information against unauthorized access, misuse, or disclosure.
While no system can guarantee absolute security, we are committed to safeguarding your information to the highest reasonable standard.
Cookies & Tracking Technologies
Our website may use cookies or similar technologies to:
Enhance website functionality
Analyze website traffic
Improve user experience
You may disable cookies through your browser settings, though some features of the site may not function properly.
Your Rights & Choices
You have the right to:
Access the personal information we hold about you
Request corrections to inaccurate information
Withdraw consent where applicable
To exercise these rights, please contact us using the details below.
Third-Party Links
Our website may contain links to third-party websites. UP Lending is not responsible for the privacy practices or content of those sites.
Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
Contact Us
If you have questions about this Privacy Policy or how your information is handled, please contact:
UP Lending
Website: www.uplending.ca
Email: [email protected]